Teen Vitamins:
Packaging Design
Reimagining Teen Wellness with Empathy & Innovation
As part of a interdisciplinary team with Abby Kern, Aidan Wallace, and Vinamra Agarwal, we set out to redefine the teen vitamin experience with Nudge—a personalized, direct-to-consumer wellness brand designed to empower teens to take charge of their health.
Existing teen supplements are limited, uninspiring, and often miss the real needs of teens and their families. Nudge meets teens where they are, with custom blends, a sleek portable dispenser, and an encouraging brand voice. Through playful packaging and a focus on lifelong habits, Nudge makes wellness feel personal, empowering, and easy to stick with.
The Target Market
Journey Map - Identifying Opportunities
Three Key Opportunities
Identified Graphic Design Goals
1.) Develop visually engaging graphics through color & form that reflect the unique features of our product while resonating with a diverse teen audience.
2.) Craft brand language that is friendly & encouraging, not overwhelming & medical.
3.) Leverage illustrations & icons to communicate with teens, minimizing reliance on text.
4.) Celebrate individuality by highlighting teens' unique personalities & preferences, offering creative ways to personalize their kits.
Wordmark
The name “Nudge” embodies the gentle correction that a parent offers their child. It’s a push for them to take care of their health, perform with confidence in their activities, and achieve their goals.
How Nudge Stands Out
The Starter Kit
Nudge is a DTC personalized vitamin brand made for teens, offering a portable, refillable vitamin delivery system that fits seamlessly into their busy lives.
What’s In The Box?
How To Dispense
Custom Color Ways
Your Nudge box will show up styled to match your dispenser, decked out in your chosen colorway – because first impressions matter!
Personalized blends meet fun flavors! At Nudge, we know everyone’s taste is unique, so we’re here to help you find your perfect match.
Refill Packaging
Refill Mailer
An 8-week supply comes tucked into a handy, easy-to-store package, so your tablets are always easy to find and ready when you are!
The Final System
Takeaways
Working on Nudge pushed me to think beyond visuals, to consider how touch, emotion, time, and environment shape the full experience of a product. While rooted in collaboration, this project gave me the chance to explore how empathy, storytelling, and thoughtful form can come together to create something personal and impactful. I’m proud of how we shaped a brand that not only stands out visually, but also supports healthier habits in a way that feels effortless and true to teens' lives.
